Promotional Herding

Yes, I still have a ways to go before I complete my novel and really shouldn’t worry about the Big Promotional Machine, but marketing and promoting thoughts still permeate the tangle of noodles that I try to pass off as my brain. I find the post-writing world just as fascinating as the writing world itself. I’ve been reading a wide variety of a blogs and keeping up with independent publishing websites. While working on this blog post, I remembered a concept which I think would be a great help in the realm of marketing and promoting your literary work.

I am a semi-retired comic book nerd. While I no longer participate in the reading of current comics, I have a tight and dedicated library of comics, both dramatic and comedic. But, back in the heyday of the late 90s, I was firmly entrenched of the Wednesday release date of the weekly comic book. And during the summer of 1997, I came across a promotional comic that tied-in with three independent comic book creators during convention season.

The Trilogy Tour.

I’ve found links from one of the creators of the Trilogy Tour, Jeff Smith. He and two other creators, Charles Vess and Linda Medley, pooled their resources and went on the road together to promote their books. They were like three one-act bands going on tour.

Pretty awesome if you ask me.

And not only were they one-acts, but they also backed each other up. Three soloists have an enhanced and different sound when they work together as duets or trios. And that’s pretty cool.

As they’re able to pool their money, they could make promotional items such as a comic that included one original story from each of them. Not only was this a great way to get their work out to the public, there was a demand from fans of their work who wanted to add to their collection. And yes, I was (still sort of in a semi-retired way) one of those fans. And they did this for two years. Not only was the first one successful, but the following year they added three more artists, turning the tour into a collaborative road show of different talents. What a great idea.

I immediately began thinking of doing that with writers. If given the chance, I would love to work alongside other writers and, while being our own solo act, promote our works as a collective, helping each other out. And maybe even put together a short book of original stories, one from each of us. Not only would our work get out into more hands, but the price of manufacturing and such would go down as would all share the burden of costs.

While I’m not near the point of promoting works, especially in person, I think it’s a great concept and one I felt like sharing. Perhaps in the next summer or two, I’d love to go on the road with other writers (including comic creators) to show the world, and one another, our passion for The Word.

Cheers.

-SJn

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